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In 2017, Forbes ranks Bayern as the world’s fourth-most valuable football club in their annual list, arsenal retro shirt estimating the club’s value at €2.5 billion. Bayern went to China in the summer of 2015 and returned in the summer of 2017, retro football shirts where they also played games in Singapore. Since the 2010s, Bayern have started to focus their marketing more on Asia and the United States. In August 2014, Bayern opened an office in New York City as the club wants to strengthen their brand positioning against other top European clubs in the United States. Bayern has been involved with charitable ventures for a long time, helping other football clubs in financial disarray as well as ordinary people in misery.